I was baffled this week when trying to figure out how my Barnes & Noble sales for the month of December were beating my Amazon sales. Now I know we're talking small numbers, here, but even small numbers are worth investigating. This month I've sold 5 ebooks at B&N and only 2 at Amazon. I am still convinced that Amazon is the king of ebooks and I figure most people with ereaders have Kindles and not Nooks. So why are my books selling better on B&N?
I decided to surf the site and see where I could find my books. It had taken me all of November to sell 7 ebooks at B&N, and so far this month I've already sold 5? I knew there had to be some reason for this.
On B&N, I was able to find Into the Shadows listed at #135 on the Teen New Release List in the NOOKbooks bookstore. B&N also has a category in their NOOKbooks section called 'PubIt! Books,' a set of lists based off of authors published through B&N's ebook publishing channel, something that Amazon lacks. Into the Shadows is currently listed at #75 on the Young Adult list in the PubIt! book section.
Unfortunately, from what I can tell right now, my books are not very visible in the Amazon Kindle store or in the regular store for the paperback. I'm not currently on any lists (that I can find). I'm still curious how people are able to pin-point that they're on a list on Amazon, unless they did what I did on B&N and just searched for myself. I have Author Central from Amazon, but it hasn't showed me if I was ranked on specific lists other than the overall bestseller rankings. The only way to be more visible on Amazon is through sales. I don't know how my books ended up on the lists at B&N, and they don't really have anything like Author Central to help you track sales, which would be nice.
I'm hoping with the holidays (meaning people may be receiving shiny new ereaders) and my increased visibility on Goodreads.com, that I'll see an increase in sales. Over 700 people have entered to win a copy of Into the Shadows on my Goodreads contest, and over 150 people have added it to their 'to-read' list. If it stays visible on B&N, and some of my Goodreads readers actually buy a copy this month, that could translate into some nice sales. We'll have to see how it all turns out in the December numbers!