I currently have 8 very positive reviews on Amazon, and 3 very positive reviews on Goodreads. These numbers are quite small compared to others who have hundreds of reviews. I'm very lucky that my readers enjoyed what they read and have given me very positive reviews. That has hopefully helped new readers choose my book on Amazon. Yet on Barnes & Noble, where my online sales are beating Amazon this month, I have NO reviews, not a single one. And people are buying there based on nothing more than the description and the price, I'm guessing. But I'd love to see if more reviews translate into more sales...if anyone out there has given my book a read, please don't forget to post a review! It can be our little experiment.
I've been witness to books (not my own) receive some poor reviews and yet still go on to sell excellent numbers, so I think it's interesting that readers are not necessarily deterred by poor reviews.
Fellow ebook authors have also mentioned another way to make your book more visible is to offer it up to book bloggers/book reviewers online and let them post a review. It appears that many book bloggers have quite a large following, so a good review on one of these sites could be really helpful. I've submitted to two book reviewers so far, but haven't had a review from either yet. They get awful bogged down with requests, I'm sure, so it's probably going to take a little while.
What about you? Have your reviews translated into big sales? Did you see a boost from having a books blogger/reviewer give your book a thumbs up? I'd love to hear your success stories!